Functionality, Tone of Voice & Enjoyable Experiences

“If all you do is optimise & keep split-testing to make the numbers go up, it won’t be long before you’re selling pornography.” #EricRies #truth #leanstartup #leanux

User Memory Design: How To Design For Experiences That Last
By Curt Arledge

The two charts pictured above changed the way I think about thinking. Reproduced from a classic 1996 psychology study, the story behind these charts is a vivid illustration that the way we humans feel in the moment as we experience the world can be very different from how we feel when we think back on those experiences later. Understanding the difference between experience and memory — and the ways they are related — can make us more sophisticated experience designers.

Any time a user's experience is interrupted, the chance of them leaving increases. Changing from one page to another will often cause this interruption by showing a white flash of no content, by taking too long to load or by otherwise taking the user out of the context they were in before the new page opened.
Lean UX is an incredibly useful technique when working on projects where the Agile development method is used. Traditional UX techniques often don't work when development is conducted in rapid bursts - there's not enough time to deliver UX in the same way.
How Symbol & Group Resizing works, in detail
If there's an example of a company about to disruptively innovate an entire industry, it's Tesla. Partly, this is because of raw technology--Tesla's is clearly superior to that of its competitors. Partly, it's because Tesla has a more efficient business model. As Slate recently pointed out, Tesla bypasses value-subtracting dealer franchises and universally disliked car salespeople.