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User Memory Design: How To Design For Experiences That Last
By Curt Arledge
The two charts pictured above changed the way I think about thinking. Reproduced from a classic 1996 psychology study, the story behind these charts is a vivid illustration that the way we humans feel in the moment as we experience the world can be very different from how we feel when we think back on those experiences later. Understanding the difference between experience and memory — and the ways they are related — can make us more sophisticated experience designers.